Photography, Marketing, copywriting, design, and production
Examples of work:
Role: In-house creative, social media, blogs, and events
event photos: 2023 Moab JAMboree media event
product photos: JAM client - Oyster Coolers
social media examples
blog posts
content creator management for brands
JAM Client: OSPREY PACKS - 2021-2023
social media examples
social media copy and sourced UGC samples
highlights
-
guide and support marketing efforts to embody brand values and sales goals
-
implement ethical social media and community management such as inclusive copywriting, PR crisis management, and enforce a zero-tolerance policy for harmful behavior targeting featured people and communities
-
guide the brand through the ever-changing landscape of social media with collaboratively built strategy upgrades
JAM program: THRU HIKE SYNDICATE - 2021-present
social media examples
highlights
-
manage brand relations and program contracts
-
sponsoring brands past and present include Osprey Packs, Nemo Equipment, Sawyer Products, Darn Tough Vermont, Leki Poles, Peak Refuel, Ledlenser, Arcteryx, Vasque Footwear, Biolite, Kahtoola, Mountain House, Lifestraw, and Snow Peak
-
-
manage ambassador applications and communications
-
manage social media posting and curation of ambassador assets
Role: Marketing director
social media examples
highlights
-
SEO Optimization across website and social platforms
-
Google Ads
-
Meta Ads
-
Email newsletter revamp
-
Brand partnerships with Garage Grown Gear, Kula Cloth, Minus 33, and more
photos
Hogsback Custom Meats - 2024
Role: photos, graphic design, web design
logo, graphics, and website design
highlights
-
support client through the early stages of brand identity development as a mobile slaughter and meat processor servicing the Four Corners region
-
logo design that embraces the business namesake and client's values
-
website design with SEO optimized content and clear web flow to support the customer experience
-
brand photography to display the business expertise, humanity, and craft
Role: photographer, producer, copywriter
Atomic skis - 2020
photos
blog post
social media copy samples
client use of assets
Subaru usa / Field Scout - 2021
photos
podcast ad sets 2 of 4
-
Ad Set 2: sound bits at :56 & 17:50
social media copy samples
client use of assets
Janji - 2021
photos
newsletter (written with Hailey Hirst, edited and supported by Tori Duhaime)
social media copy samples
photos
Role: Marketing director
Published in Print